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What is Film franchise expansion? Understanding the concept of film franchise expansion

What is Film franchise expansion? Film franchise expansion refers to the act of extending a film franchise into additional installments or spin-off projects. This could include creating sequels, prequels, or spin-off films, as well as developing merchandise, video games, comics, or television series based on the original film franchise. The primary goal of film franchise…

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What is Film publicity campaign? Understanding the basics of Film publicity campaigns

What is Film publicity campaign? A film publicity campaign refers to the promotional efforts undertaken by the film industry to create awareness, generate hype, and attract audiences for a specific film. It involves a series of strategic and coordinated marketing activities designed to capture the attention of the target audience and maximize the film’s box…

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